In recent years, there has been an increase in the importance of self-care and in particular during the pandemic. Magazines and blogs dedicated to self-care have been dropping suggestions on how to meditate and suggesting taking long baths, as well as purchasing new healthcare products. People paid attention to the well-intended advice because they had the time to spare during the pandemic to indulge in self-care.
However, it became difficult for people to keep up with the trends after the world returned to some sort of normalcy and people began returning to their former schedules. The pressing urge to prioritize school, work, or chores triumphs over self-care, leaving many people drained and with little to no motivation to focus on themselves at the end of the day. Proper self-care requires that we care for our mind, body, and soul every day, according to Dr Rupam Khanna, the founder of Merakk.
Dr. Rupam Khanna draws inspiration from her extensive knowledge of the traditional rituals and medicine stemming from her roots in eastern culture. She aspires to create a healthy and vibrant world by inviting more people into self-care and self-love. MERAKK is an initiative aimed at making people aware of the importance of integrating their mind, body and soul. This movement aims to improve people's lives as well as the health of our planet through education, advocacy, research and practice.
The elements that have driven her products to a great start are the Four Cs: commitment, community, culture, and contentment.
- Commitment to the devotion of self-care and self-love is the very idea MERAKK is based on.
- To create a community where everyone is invited to look inward through self-care routines.
- Amalgamating cultural remedies and traditions with modern medicine pave the way for a new aspect.
- Contentment or rather the satisfaction of helping people live their best and healthiest lives.
MERAKK is based on a foundation of self-care and self-love. Their goal is to incorporate a morning ritual into people’s lives that will help them boost their inner image, which in turn reflects on their outer self, especially for those who value health, well-being, and self-care. They invite clients to join the community they have created, which seeks to help them become the best versions of themselves.